Metric Matchmaker: Find the Data That Truly Loves Your Business Goals
In our previous article, we talked about breaking up with vanity metrics and finding the real data that appeal to your business needs. Now, let’s get into the dating game of metrics—where we help you swipe right on the numbers that are actually worth your time and attention.
Swipe Right: The Metrics That Want a Relationship
1. Brand Awareness: The Flirty Stage That Actually Matters
Alright, let’s talk first impressions. Just like you wouldn’t jump straight into a relationship without getting to know someone, the early stages of your business’s content strategy are all about visibility. The goal? To get noticed by the right people and make sure your brand is memorable.
Metrics that matter here:
Reach: Think of reach as how many people noticed you at the party. If your brand is getting seen by a lot of unique people, you’re increasing your chances of making a lasting impression.
Impressions: How many times are people seeing you pop up in their feed? It’s like bumping into someone repeatedly—it can spark familiarity and trust.
Brand Mentions: If your brand’s name is being shared around, like whispers of admiration in a social gathering, it increases your chances of being remembered.
If you’re getting attention from the right audience, you’re on the path to something more meaningful. Just make sure it’s genuine interest and not just a fleeting look across the room.
2. Engagement: Building Connections
Likes are the “flirt” of the metric world, but meaningful engagement is where the relationship gets real. In the dating world, this is when you start exchanging texts, sharing stories, and getting to know each other. Similarly, if your goal is engagement, focus on comments, shares, and deeper conversations. This shows that your content resonates and keeps people interested.
Metrics to track:
Comments & Shares: Are people talking about and sharing your content?
Time Spent on Page: Are they sticking around to consume your content fully?
Engagement Rate: How many people are interacting with your content compared to how many saw it?
If people are spending significant time with your content or leaving thoughtful comments, congratulations! You’ve moved from “casual fling” to “meaningful connection.”
3. Lead Generation & Sales: The Long-Term Commitment
Now it’s time to talk about commitment. You’ve gone past the flirty phase, had some great conversations, and now you’re looking for action. In business terms, that’s conversions—leads that move from “I’m interested” to “Let’s do this!”
Metrics to focus on:
Click-Through Rate (CTR): Are they responding to your call to action, or are you just getting ghosted? A high CTR means people are moving from your content to your landing pages and considering your offer.
Conversions: This is the big one. How many visitors are turning into leads, signing up for your demo, or buying your product? Think of this as the relationship-defining talk: Are we exclusive now?
Sales Qualified Leads (SQLs): These are the serious ones, ready for a committed relationship with your sales team. SQLs are leads that have moved past the “just browsing” stage and are ready to take things to the next level.
Here’s the bottom line: meaningful metrics are the partners you can build a future with. Vanity metrics? They’re just there for the thrill.
Conclusion:
In both dating and business, it’s easy to get caught up in appearances. But if you’re serious about your business, it’s time to stop chasing the likes and start focusing on what truly matters: building meaningful connections with the right metrics.
At Deep Level, we specialize in helping B2B tech companies navigate the confusing world of data to find metrics that drive real results. Because in business, just like in dating, it’s all about finding the right match.
Ready to swipe right on the metrics that truly love your business goals? Let’s chat.
💌 contact@deeplevel.biz
🌐 www.deeplevel.biz
