How to Use Facebook Ads to Promote Your Content and Drive Engagement: A Guide for Tech Entrepreneurs

Imagine you’re throwing a party in the digital jungle, and Facebook Ads are your golden invitations. But you’re not inviting everyone—you’re targeting the right guests. 

Here’s how to turn Facebook Ads into the ultimate tool for promoting your content and driving engagement for your tech business.

1. Target Specific Audiences (Precision is Key)

Facebook Ads give you the power to zero in on your ideal audience like a sniper, not a scattershot. Use the audience targeting features to get super specific. You’re not just targeting “business owners”; you’re targeting SaaS founders who are into cloud computing, AI, or blockchain. Heck, you can even aim for people who’ve interacted with competitors' content.

Want an even sharper edge? Go for Lookalike Audiences—Facebook’s feature that targets users similar to your existing customers. It’s like cloning your best leads and inviting them to the party.

Pro Tip: Custom audiences let you target people who’ve already visited your site, read your blog, or subscribed to your newsletter. It’s a warm-up lap before the main event—so no need for introductions, just engagement!

2. Boost Posts That Already Have Momentum

If you’ve got a post that’s gaining organic traction, it’s time to throw gas on the fire. Boosting a post is a simple way to take what’s working and put it in front of more eyeballs. Don’t just boost anything—use posts that are already seeing shares, comments, and likes.

For example, if you wrote a killer blog post on “5 SaaS Growth Hacks,” and people are digging it, boost that baby. You’re amplifying what’s already working.

Pro Tip: Don’t boost for the sake of boosting. Focus on content that already has some traction—it’s easier to get more engagement on posts people are already loving.

3. Get Visual with Video Content

You’re in the tech game, so let’s talk video. Facebook loves video content, and your audience does too. Whether it’s a slick product demo or a quick “how-to” tutorial, video grabs attention in a way text just can’t.

Keep it short—90 seconds max—and make sure it gets to the point quickly. Need inspiration? Look at how SaaS giants like Slack use snappy, engaging videos to showcase their features. And don’t forget to add subtitles—80% of users watch Facebook videos with the sound off!

Pro Tip: Hook them in the first 5 seconds. Whether it’s a bold statement or an eye-catching visual, make sure your video stops their scroll.

4. Retarget Like a Pro

Not every lead will convert the first time they see your ad. Enter retargeting, your second (and sometimes third) shot at landing that engagement. With Facebook’s retargeting feature, you can serve ads to people who’ve already interacted with your business. Did they visit your website but didn’t sign up? Serve them a new ad promoting a free trial.

Retargeting is the nudge they need to come back and engage, especially for tech buyers who often take their sweet time deciding.

Pro Tip: Retargeting works best when you gradually increase the ask. Start with light, informative content like blog posts or case studies, then move to demos or free trials.

5. Measure, Adapt, Repeat

Don’t set it and forget it. Facebook Ads give you a buffet of analytics to chew on—click-through rates (CTR), engagement, conversion rates, and more. Use these metrics to adjust your ads, swap out underperforming creatives, or fine-tune your audience targeting.

Run A/B tests to see what’s landing better—a carousel ad featuring different blog posts or a single video highlighting your best feature? Once you find the formula that works, rinse and repeat.

Pro Tip: Don’t be afraid to cut ads that aren’t performing. Optimize based on data, not guesses.

Final Thoughts

Facebook Ads aren’t just a tool for getting likes—they’re a way to build real, meaningful engagement with the right audience. By targeting precisely, boosting what works, leveraging video, and using retargeting, you can turn those casual scrollers into loyal customers.

At Deep Level, we don’t just create ads; we design campaigns that connect, engage, and convert. Ready to get your content in front of the right people? Let’s make it happen.

💌 contact@deeplevel.biz
🌐 www.deeplevel.biz