How to Create Unique Content Strategies For Saas That Actually Sticks
How would you feel if you knew that every single time your target audience saw your content, they just… scrolled? They didn’t really read it. And even if they did, they read it with a look of pure disinterest, eyes glazed over as they quickly moved on to the next thing.
As human beings, it’s natural to want to make an impact. We want to create things that people actually love, that resonate and stick with them long after they’ve closed the browser window. After all, you’re putting in time, resources, and energy into these creations. It’s not just about creating content; it’s about creating content that actually sticks.
The truth is, anybody can create content. But not everybody can create content that sticks. So, how do you go from being just another post in the feed to being the post that makes someone stop, think, and engage?
Unique content strategies for SaaS companies are essential in this process. Here are some tips to help you create content that actually sticks;
1. Know Your Audience Like Your BFF
First things first: you need to know who you’re talking to. If you don’t have a deep understanding of your audience—their pain points, their desires, their challenges—your content will miss the mark.
It’s like trying to have a conversation with someone without knowing anything about them. The more you understand your audience, the more you can tailor your content to speak directly to their needs and interests.
To build Unique content strategies for SaaS companies, there has to a deep understanding of your target market.
What are their biggest challenges in adopting new software? What features are they looking for to solve their business problems?
By creating detailed buyer personas and digging into the demographics, psychographics, and behavior patterns of your ideal customers, you can craft content that feels like it was made just for them.
2. Spin a Story They Can’t Resist
People don’t just buy products or services; they buy stories, emotions, and experiences. The best content doesn’t just inform—it tells a story that resonates with the reader on an emotional level.
Whether you’re sharing a customer success story, revealing a behind-the-scenes look at your company, or even using humor to make a point, storytelling is a powerful tool that can make your content more engaging and memorable.
When crafting unique content strategies for SaaS companies, you should always tell the story of how your software changes lives—whether it’s making a business run smoother, helping a company scale, or solving a problem that’s been a thorn in the side of many. If your content tells a compelling story, it’s much more likely to stick.
3. Be as Predictable as Your Morning Coffee
Consistency is key when it comes to creating content that sticks. If you’re only posting when you feel like it or when you have something to promote, your audience will start to lose interest.
On the flip side, if you’re consistently delivering valuable, engaging content, your audience will start to anticipate your posts—and they’ll stick around to see what you have to say next.
The best part about having unique content strategies for SaaS companies is that your content pipeline never stops flowing. Create a content calendar and stick to it.
Plan out your blog posts, case studies, videos, and other content well in advance, and make sure you’re delivering on a regular schedule. This not only keeps your audience engaged, but it also helps build trust and credibility in your brand.
4. Value Trumps Volume Every Time
It’s easy to get caught up in the idea that you need to be constantly churning out content to stay relevant. But here’s the thing: more content doesn’t necessarily mean better content. In fact, if you’re just posting for the sake of posting, your audience will notice—and they won’t be impressed.
Instead of focusing on quantity, focus on quality. Make sure every piece of content you create provides real value to your audience. You should focus on delivering content that educates, informs, and solves problems for your users. Whether it’s solving a problem, answering a question, or providing insights, your content should always have a purpose. If your content is valuable, it will stick with your audience, and they’ll keep coming back for more.
5. Don’t Post and Ghost—Engage!
Content creation doesn’t stop once you hit “publish.” To make your content truly stick, you need to engage with your audience. Respond to comments, ask questions, and encourage discussion. The more you interact with your audience, the more connected they’ll feel to your brand—and the more likely they’ll be to remember your content.
For SaaS companies, unique content strategies are critical for fostering engagement. Engagement isn’t just about getting more likes or comments; it’s about building relationships. When your audience feels like they’re part of a conversation, they’re more likely to stick around and stay engaged with your content.
Ready to Stop Throwing Spaghetti at the Wall
We specialize in creating content that not only gets noticed but also sticks—like a magnet to a fridge. You’ll have a hard time yanking it away from your audience’s attention.
So, if you’re tired of watching your content slide off the wall, shoot us an email at Deep Level. We’ll help you create content that truly resonates and keeps your audience coming back for more.
