Copywriting for Fintech Apps and Platforms: How to Craft Clear and Compelling Copy for Fintech Apps
Fintech apps are on the rise, transforming everything from how we save and invest to how we pay for our morning coffee. But let’s face it—financial concepts can be, well, complicated. Most users don’t want to wade through jargon or decipher complicated terms. They want quick, simple, and reliable information to make better decisions, fast. That's where copywriting for fintech apps and platforms can make all the difference.
The secret? Turning those tricky, mind-bending financial concepts into digestible, user-friendly copy. It’s part art, part science—and we’ve got some tips to help you do it right.
1. Know Your Audience (And Speak Their Language)
It’s easy to assume your fintech app’s users are finance pros. But guess what? A large percentage of your audience might not know the difference between APR and APY. And that’s fine! The key is to know who you’re writing for and meet them where they are. Are your users total newbies to the finance world? Savvy investors? A bit of both?
Once you identify your audience, adjust your tone accordingly. The language should be friendly, conversational, and above all, clear. Think of yourself as the translator between "finance speak" and "regular human speak." If your user can understand your copy without Googling financial terms, you’re on the right track.
2. Keep It Simple, Seriously
Financial products are complex by nature, but your copy doesn’t have to be. In fact, the simpler the copy, the more effective it is. Copywriting for fintech apps and platforms should focus on breaking down complex ideas into bite-sized, manageable chunks.
For example:
Don’t say: “Our platform enables the seamless facilitation of cross-border transactions, mitigating liquidity risks.”
Do say: “Send money anywhere, without the hassle.”
Short sentences. Straightforward language. That’s the magic formula.
3. Use Real-Life Scenarios
One of the best ways to explain complex financial concepts is through relatable examples. Instead of bombarding users with numbers and stats, paint a picture of how your product works in the real world. How does your app make their life easier? Can it help them save more, invest smarter, or reduce fees? Show them through scenarios that resonate with their daily experiences.
For example, instead of saying “Our budgeting tool categorizes your expenses automatically,” say, “Know exactly where your money’s going—whether it’s that daily latte or last month’s utility bill.” See? That’s the idea of Copywriting for fintech apps and platforms
4. Avoid Jargon, Embrace Clarity
It’s tempting to use financial jargon to sound authoritative, but most users will bounce if they don’t understand what you’re saying. Copywriting for fintech apps and platforms should always err on the side of clarity over complexity.
If you must use a technical term (because let’s face it, sometimes you have to), make sure it’s explained in simple language. Think of it as teaching someone the basics while keeping it friendly, not overwhelming.
For example:
Jargon-heavy: “We offer low-risk ETFs with superior liquidity.”
Clear version: “We help you invest in funds that are stable and easy to sell when you need your money.”
See how the second one is more approachable?
5. Focus on Benefits, Not Features
It’s easy to get caught up listing all the cool features your fintech app has. But users don’t care as much about what your app does—they care about how it benefits them. This is the golden rule of copywriting in any industry, but it’s especially important in copywriting for fintech apps and platforms.
For example, instead of saying, “Our app tracks real-time stock prices,” you could say, “Stay ahead of the market and never miss a great investment opportunity.”
That shift from feature to benefit is what grabs the user's attention and keeps them engaged.
6. Guide Users with Microcopy
Microcopy is the unsung hero of fintech apps. Those tiny pieces of text that guide users—whether it’s button labels, tooltips, or error messages—play a huge role in creating a seamless user experience.
When crafting microcopy, aim for three things:
Clarity: Make sure the text is clear and easy to understand.
Encouragement: Use positive language to guide users through actions.
Reassurance: Help users feel confident in their decisions, especially when dealing with money.
For example, instead of a button saying “Submit,” go for “Start saving now” or “Get your quote.” It’s a small change, but it makes a big impact on user engagement.
7. Test and Iterate
Lastly, don’t forget to test your copy! A/B testing is your best friend when figuring out what resonates with your audience. Track engagement, tweak headlines, try new approaches—and use real-world data to continuously refine your messaging.
Conclusion: Crafting Copy That Connects
Copywriting for fintech apps and platforms is about more than just words—it’s about connecting with users, simplifying complex ideas, and building trust in a highly competitive space. By knowing your audience, keeping things simple, and focusing on clear, benefits-driven copy, you can create an experience that turns first-time users into loyal advocates.
And if the idea of juggling copywriting while running your business sounds overwhelming, that’s where Deep Level comes in. We specialize in creating content that resonates with your audience and drives results. Let us handle the words so you can focus on revolutionizing fintech.
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