Common Mistakes to Avoid When Writing a Press Release for Your Crypto Startup

In the ever-evolving crypto multiverse, your startup’s news can quickly get lost in the shuffle. Hence, a well drafted press release is your golden ticket to grabbing attention, whether you're announcing a new token, a game-changing partnership, or a funding round that puts your project on the map. However, not all press releases are created equal, and there are a few common pitfalls that could turn your exciting announcement into something that falls flat.

To help you avoid common blunders, here are the key mistakes to watch out for—and how to get your press release right the first time.

1. Being Too Technical or Jargon-Heavy

Crypto is complex. Between blockchain protocols, tokenomics, and decentralized applications, the temptation to dive deep into technical details can be overwhelming. However, unless your target audience is a room full of developers, you risk alienating potential readers. Remember, journalists, investors, and potential customers all need to understand the core message.

Solution: Focus on clarity and simplicity. Press release writing for crypto startups should take the technical lingo and translate it into easily digestible language. Sure, mention the tech behind your solution—but keep it concise. Save the deep-dive for your whitepaper or blog post.

Example:

• Don’t say: "Our protocol utilizes a Byzantine Fault Tolerant consensus mechanism with sharding to increase scalability."

• Do say: "Our technology improves transaction speed and efficiency, allowing our platform to scale as demand grows."

2. Forgetting to Highlight the “Why It Matters”

Sure, your crypto startup is launching a new feature, token, or partnership. But why should anyone care? Too often, press releases focus solely on the “what” without touching on the all-important “why.” This leads to a bland announcement that lacks impact.

Solution: Always tie your announcement back to the bigger picture. Why is this news exciting? How will it impact the crypto community, your users, or the industry? Press release writing for crypto startups should always answer, “What problem are we solving, and why should people care?”

Example:

• Don’t say: "We’re launching a new token next week."

• Do say: "Our upcoming token launch will democratize access to decentralized finance, giving users unprecedented control over their financial future."

3. Not Leading with the Hook

Journalists (and readers) have short attention spans. If the first few sentences of your press release are dull, they’ll move on to the next story faster than Bitcoin can tank after a tweet. One of the biggest mistakes in press release writing for crypto startups is burying the lead—hiding the most important information deep within the text.

Solution: Lead with your biggest news and make it impossible to ignore. Put the hook right up front—whether it’s a groundbreaking partnership, a new funding round, or a revolutionary product launch. The rest of the release should follow with supporting details, but don’t make people dig for the good stuff.

Example:

• Don’t start with: "Our crypto startup has been working on new developments, including..."

• Do start with: "Today, [Crypto Startup] secured $5 million in funding to revolutionize digital payments on the blockchain."

4. Lacking a Strong Call to Action (CTA)

Many crypto startups forget to tell the reader what to do next after reading the press release. What’s the point of all that work if your audience doesn’t know what action to take? A press release without a clear CTA is like launching a product without telling anyone where to buy it.

Solution: Whether you want readers to visit your website, join a token sale, or reach out for more information, make it obvious and easy. Every press release should end with a clear, actionable step that guides your audience.

Example:

• Don’t end with: "We’re excited about our new partnership."

• Do end with: "To learn more about our new partnership and how it benefits our users, visit [link] or contact us at [email]."

5. Neglecting Distribution Strategy

A perfectly crafted press release won’t do much good if no one sees it. Distribution is half the battle. Many crypto startups make the mistake of sending their press release to a generic list of journalists or just posting it on their website without a plan to actually reach their target audience.

Solution: Craft a distribution strategy tailored to your audience. Identify crypto-specific media outlets, bloggers, and influencers who are most likely to care about your announcement. Don’t just rely on email blasts—leverage social media, crypto communities, and PR platforms designed for blockchain news to maximize your release’s reach.

Avoid the Pitfalls with Deep Level

Press release writing for crypto startups is a delicate balancing act—one that requires a mix of storytelling, strategy, and sharp execution. Avoid these common mistakes, and you’ll be well on your way to getting your startup the attention it deserves.

But if the whole press release process still feels like a minefield, don’t worry. At Deep Level, we specialize in crafting press releases that hit the mark. Let us handle the heavy lifting so you can focus on scaling your crypto startup and making headlines for all the right reasons.

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