10 Words to Avoid in Sales Copy (and What to Use Instead)

Developing sales copy isn’t limited to finding the right words –it’s also about avoiding the wrong ones. Certain phrases can sabotage your message, turning off your audience faster than a pop-up ad on autoplay. 

Let’s explore the top 7 words you should strike from your sales copy and discover what to use instead for copy that converts.

1. Hurry

We’ve all seen it: “Hurry, act fast!” But this word has lost its urgency punch. Instead of motivating action, it feels tired and overused.

Use this instead: “Limited-time offer” or “Today only” creates the same urgency with a fresher vibe.

2. Guaranteed

Nothing is ever truly guaranteed, and customers know it. This word can make your claims feel insincere.

Use this instead: Build trust with proof. “Backed by a 30-day return policy” or “Tested by 100,000+ users” feels far more credible.

4. Groundbreaking

Unless your product is genuinely world-altering, this buzzword only raises eyebrows.

Use this instead: Showcase specifics. “Reduces setup time by 40%” is far more impressive than vague claims.

5. Huge

Calling every sale or offer “huge” dilutes its meaning. What does “huge” even mean?

Use this instead: Be precise. “Our biggest sale of the year” or “Save $200 this weekend” gives clarity and context.

6. Hassle-free

Even though it sounds positive, this phrase sneaks “hassle” into your customer’s subconscious—right where you don’t want it.

Use this instead: Highlight the ease of your solution. “Quick and simple” or “Effortless integration” gets the point across without the baggage.

7. SAVE UP TO 15% RIGHT NOW!!!

Caps lock and excessive punctuation make your copy feel shouty and unprofessional.

Use this instead: Maintain professionalism with calm emphasis: “Save 15% this week only.”

Why Words Matter

The wrong word can undermine your credibility, while the right word can spark action. The next time you sit down to write sales copy, remember: precision, clarity, and trust go further than buzzwords ever could.

Need help refining your message? At Deep Level, we specialize in developing sales copy that connects, converts, and makes your brand unforgettable.

💌 contact@deeplevel.biz
🌐 www.deeplevel.biz