Let’s get something straight—sometimes, no matter how brilliant your content is, it’s like shouting into the void. You’ve written the perfect blog post, created a killer product page, and your social media captions are on point. But… crickets. Nobody’s seeing it. Why? Because, like it or not, the internet doesn’t care how amazing your content is if nobody knows it exists.

This is where ads come in, and here’s the truth: If you want more eyes on your tech business, more leads, and more sales, running ads isn’t just helpful—it’s crucial. And guess what? Running ads doesn’t have to be complicated or scary. Let’s break it down.

Why Great Content Still Needs Ads

You’ve probably heard the phrase “build it and they will come.” Well, sorry to break it to you, but in the online world, it’s more like “build it, promote it, and then they might come.” The reality is that the internet is saturated with content, and standing out is harder than ever.

Even if your content is the best thing since sliced bread, it doesn’t guarantee that people will magically find it. Sometimes, the universe works against you—or maybe it’s just the algorithm. Either way, ads are your secret weapon to cutting through the noise and putting your brand front and center.

If you’re serious about getting more eyes on your tech business, generating leads, and boosting your brand, running ads is the most effective way to make it happen.

The Simple Guide to Getting More Eyes on Your Tech Business with Ads

Now, I know what you’re thinking: “Ads? Ugh. That sounds like a lot of work.” But hang in there—it’s actually simpler than you might think. Here’s a quick guide to getting started with ads to boost your content:

1. Know Your Audience (Seriously, Know Them)

Before you even think about running an ad, you need to know exactly who you’re targeting. Ads aren’t magic; they work because they’re hyper-targeted. If you’re selling a SaaS product for small tech businesses, your audience isn’t going to be high school students or stay-at-home parents. You need to know their pain points, their goals, and where they hang out online.

The more specific you can get, the better your ads will perform. If your ad is targeted to the right audience, you’ll get clicks, and more clicks mean more eyes on your content.

2. Choose the Right Platform

Not all ads are created equal, and not all platforms are right for every business. Facebook Ads, Google Ads, LinkedIn Ads—the list goes on. So, where should you focus your efforts?

For tech businesses, platforms like LinkedIn and Google Ads can be especially powerful. LinkedIn Ads let you target professionals, which is perfect if you’re in the B2B space. Google Ads, on the other hand, are great for capturing people who are actively searching for a solution that your business offers.

Don’t try to run ads on every platform all at once. Start with one or two where you know your audience is, and go from there.

3. Craft Killer Ad Copy (That Doesn’t Sound Like an Ad)

Now, this is crucial: Your ad copy has to be on point. And here’s the secret—people don’t want to feel like they’re being sold to. You’ve got a tiny window of time to grab their attention, so make sure your copy is engaging, relatable, and speaks directly to their pain points.

Ask yourself this: If you were scrolling through your feed, would you stop and click on your ad? If the answer is no, rewrite it. Your copy should focus on benefits, not features, and use a conversational tone that makes people want to learn more.

4. Don’t Forget the Visuals

Your ad’s visuals are just as important as the copy. In fact, they might be even more important since they’re what grabs attention in the first place. Whether it’s a static image, a GIF, or a short video, make sure it’s eye-catching and relevant to your message.

Oh, and please, for the love of all things digital, avoid using stock images that scream “generic.” You know the ones. Instead, use visuals that feel authentic and align with your brand.

5. Test, Tweak, Repeat

Here’s the deal with ads: They’re not a set-it-and-forget-it strategy. Once your ads are running, you need to monitor them closely. Are people clicking? Are they converting? If not, it’s time to tweak.

The beauty of online ads is that you can test different versions—different headlines, different visuals, different CTAs. Split testing (also known as A/B testing) allows you to figure out what works best for your audience, so don’t be afraid to experiment.

6. Track Your Results (Because Data is King)

The best part about running ads? The data. Unlike traditional advertising methods, online ads give you detailed insights into how well they’re performing. How many clicks did you get? What’s your conversion rate? How much did each lead cost you?

By tracking your results, you’ll know exactly what’s working and what’s not, which means you can double down on the strategies that are delivering and ditch the ones that aren’t.

At DeepLevel, We Know Ads (And We Know How to Make Them Work)

Here’s the truth: Running ads can be a game-changer for your tech business, but it takes expertise, creativity, and a whole lot of research to get it right. If running ads sounds like more work than you want to take on, don’t worry. We’ve got your back.

At DeepLevel, we have a team of experts who specialize in running successful ad strategies that not only get more eyes on your content but also convert those eyes into leads and customers. If you’re ready to boost your content and get the visibility your tech business deserves, reach out to us at email@deeplevel.com.

Let’s get started on running ads that actually work.