What Successful Leaders Post on LinkedIn (That You Should Too)
LinkedIn has transformed from a digital resume hub to a thriving platform for thought leadership and connection. But here’s the catch: not all posts are created equal. Successful leaders know how to craft content that captivates, engages, and builds influence.
So, what are they posting—and how can you replicate their success? Let’s break it down.
1. Share Personal Stories with Professional Lessons
The most engaging leaders know that their audience craves authenticity. Personal stories that tie into professional insights create an emotional connection while showcasing expertise.
Why It Works:
Stories are memorable—they make your message stick.
They humanize you, making you relatable and approachable.
Example:
A CEO shares how they navigated a career-defining failure and the lessons it taught them about resilience.
How You Can Do It:
Think of a challenge or milestone in your career. What did you learn? Share it as a story, ending with actionable advice your audience can apply.
2. Offer Actionable Insights
High-performing posts provide value. Successful leaders consistently share tips, strategies, and frameworks their audience can use immediately.
Why It Works:
People follow leaders who help them solve problems or think differently.
Actionable advice builds trust and positions you as an expert.
Example:
“3 simple steps to improve team communication (that we use at [Company Name]): 1) Regular 1:1 check-ins, 2) Define clear roles, and 3) Use collaborative tools like [Tool Name].”
How You Can Do It:
Focus on practical, easy-to-digest tips related to your expertise. Bonus points if you can package it into a short list or framework.
3. Engage with Industry Trends and News
Successful leaders aren’t just observers—they’re contributors to the conversations shaping their industries.
Why It Works:
It shows you’re informed and forward-thinking.
Engaging with timely topics keeps your content relevant and shareable.
Example:
A thought leader comments on a recent breakthrough in AI, sharing their perspective on its implications for businesses.
How You Can Do It:
Share your take on trending topics in your industry. Add your unique perspective, even if it’s a hot take (as long as it’s respectful).
4. Ask Thought-Provoking Questions
Leaders use LinkedIn to spark discussions, not just broadcast their thoughts. Asking insightful questions invites engagement and fosters community.
Why It Works:
Questions encourage comments and interaction, boosting visibility.
They position you as someone who values diverse perspectives.
Example:
“With remote work becoming the norm, how do you keep your team engaged and connected? I’d love to hear your strategies.”
How You Can Do It:
Ask open-ended questions about challenges or trends in your field. Keep it conversational and authentic.
6. Provide Behind-the-Scenes Insights
Successful leaders take their audience behind the curtain, sharing glimpses into their decision-making processes, team dynamics, or day-to-day work.
Why It Works:
It builds trust by showcasing transparency.
It lets your audience feel like part of your journey.
Example:
“Here’s how we approached designing [Product Name]: we interviewed 50+ users, identified pain points, and iterated weekly based on feedback.”
How You Can Do It:
Share the story behind a recent project, decision, or launch. Highlight the thought process and lessons learned.
Becoming a LinkedIn Leader
You don’t need a massive following or a C-suite title to post like a successful leader. By sharing authentic stories, actionable insights, and engaging in meaningful conversations, you can build influence and make your voice impossible to ignore.
Here’s the truth: LinkedIn isn’t just a platform—it’s your stage. The right content can spark conversations, open doors, and position you as a leader your audience can’t wait to follow.
At Deep Level, we don’t just help you post; we help you lead. Ready to transform your LinkedIn into a magnet for connections, opportunities, and impact? Let’s turn your ideas into scroll-stopping content that works harder than ever.
💌 contact@deeplevel.biz