Keeping up with content creation for a tech company is tough. One moment, you’re inspired and have a backlog of ideas; the next, you’re staring at a blank screen, wishing you had anything ready to go. The solution? A content calendar that maps out a whole year’s worth of posts, saving you time, energy, and endless brainstorming sessions.

With just one day of focused planning, you can set up a content calendar that not only keeps things consistent but keeps your content fresh, on-brand, and optimized to drive engagement. Here’s a step-by-step approach to doing it:

1. Start with Content Pillars: Your Year-Long Foundation

What are content pillars? Think of them as your brand’s core themes—the big ideas you’ll cover regularly throughout the year. For tech companies, these might include industry trends, product innovations, customer success stories, or tips on data security. Not only do these pillars keep your content focused, they ensure you post consistently about what matters most to your audience.

Quick Exercise: List 3-5 broad topics that align with your company’s expertise and audience interests. For each, brainstorm 4-5 subtopics, like:

• Cybersecurity: Threat prevention tips, common mistakes, emerging technology, compliance guides, case studies.

By breaking these down, you’ve got 20+ topics in just a few minutes!

2. Align with Seasonal Trends

Certain themes resonate more during specific times of the year. Consider how holidays, industry events, or seasonally relevant trends could impact your content.

• Q1: Focus on “new year, new tech” trends, upcoming conferences, or predictions for the year.

• Q2-Q3: Uncover industry insights, customer stories, and actionable tips as your audience settles into their yearly goals.

• Q4: End-of-year reviews, holiday gifting guides (if relevant), and reflections on how the industry has evolved.

By aligning with what’s top-of-mind each season, you keep your content relevant and timely. Plus, you’re more likely to tap into audience sentiment, increasing engagement.

3. Create Evergreen Backup Content

Life happens. To cover gaps in your posting schedule, have a few pieces of evergreen content on hand—those timeless posts that remain valuable year-round. These are your lifelines on the days when new content isn’t an option.

Example Ideas:

• “10 Ways to Secure Your Data—No Matter Your Business Size”

• “Why Every Tech Company Should Care About Accessibility in 2024”

• “5 Myths About Cloud Computing, Debunked”

Evergreen content also has great SEO potential, driving consistent traffic long after publishing.

4. Plan Content Based on Analytics

Instead of guessing what your audience wants, use analytics to guide your choices. Look at the posts that generated the most engagement, the articles with high click-through rates, and the topics that resonate on social media.

Practical Tip: If your blog post “The Ultimate Guide to Remote Work Tools” drove high traffic, consider a follow-up like “5 Remote Work Tools to Try in 2024.” Audience analytics give you data-driven inspiration for your calendar, making it more relevant and impactful.

5. Map Your Content and Choose Formats

With your topics set, think about different formats that add variety to your calendar. Mixing things up keeps your audience engaged and adds dimension to your message. Some formats to consider:

• How-To Guides and Tutorials: Offer step-by-step guides on complex topics.

• Industry News and Trend Commentary: Establish thought leadership with fresh takes on recent developments.

• Case Studies or Client Success Stories: Showcase real-world applications and successes of your product.

• Social Media Short-Form Content: Share quick tips, visual infographics, or success metrics.

Example Layout: You might aim to publish one how-to guide, one trend analysis, one client story, and two short-form posts every month.

6. Implement and Automate for a Smooth Process

A good calendar is only as good as its execution. Use project management tools like Asana, Trello, or Notion to assign tasks, set deadlines, and track progress. Schedule posts in advance using platforms like Buffer or Hootsuite to save time and ensure consistent posting.

Bonus: Set a monthly check-in on your calendar to review analytics and make adjustments. This keeps your calendar flexible, so you can pivot based on what’s working.

Time to Make It Happen

With a strong content calendar in place, you’re not just ticking off a to-do list—you’re building a consistent, high-value content stream that serves both your audience and business goals. 

Ready to make content planning a breeze? Let Deep Level help you strategize, create, and keep that calendar running smoothly all year round. Get in touch with us at: 

💌 contact@deeplevel.biz

🌐 www.deeplevel.biz