Beep beep…does your content sound like it was written by a malfunctioning AI? If so, we’ve got a problem. 

No one wants to engage with content that reads like it came from a robot’s cold, lifeless fingers. In today’s digital world, people crave human connection more than ever. And guess what? That applies to the content they consume, too.

Here’s the hard truth: if your content doesn’t have a pulse, your audience won’t stick around. They’ll scroll, they’ll click away, and you’ll be left wondering where you went wrong. The answer is simple: they didn’t feel a connection.

So how do you stop writing like a robot and start creating content that people actually want to engage with? It’s all about humanizing your content. Let’s break down why this matters and how you can bring your writing to life.

Why Humanized Content Matters

Picture this: you’re in a conversation with someone who’s just rattling off facts in a monotone voice—no emotion, no personality. How long are you sticking around for that? Not long, right? That’s exactly what robotic content feels like to your readers. Sure, it might be technically correct, but it’s soulless. And let’s be real—no one is coming back for more of that.

Humanized content, on the other hand, resonates. It feels authentic. It sparks emotion. And when your audience feels something, they engage. Whether it’s laughter, empathy, or curiosity, emotion is what hooks people in and keeps them coming back.

But what does it mean to "humanize" content, and how can you make it work for you? Let’s dive into that.

1. Write Like You Speak

The easiest way to humanize your content is to write like you speak. Drop the formalities and the jargon. No one wants to read a business report when they’re scrolling through a blog or looking for tips on social media. Your audience isn’t here for a TED Talk—they’re here for a conversation.

Imagine you’re explaining something to a friend. That’s the tone you want in your writing. Casual, approachable, and relatable. Use contractions. Throw in a joke. Ask a question. Make your audience feel like you’re talking directly to them.

Here’s a fun fact: people are more likely to engage with content that feels like it was written by a human, not a corporate drone. So stop writing like you’re giving a keynote speech at a tech conference and start having a real conversation.

2. Show The Real You

You’re a real person (I hope), so let it shine through in your content. Whether you’re sarcastic, funny, or thoughtful, let your audience see the real you. People don’t follow brands; they follow personalities.

Take a page from brands like Wendy’s or Old Spice—brands that use humor and a distinct voice to stand out. They’re not just selling burgers or deodorant—they’re selling an experience.

And that’s the secret sauce. When your audience feels like they’re interacting with a real person behind the screen, they’re much more likely to stick around, share your content, and come back for more. So whether you’re witty, blunt, or a bit quirky, show that in your writing. People want to know that there’s a human being with a pulse behind the words.

3. Tell a Story

People love stories. It’s hardwired into us—stories are how we connect, learn, and engage with the world around us. Yet so many brands and businesses forget this when they’re crafting content. Instead of telling a story, they dump facts, statistics, and jargon on their readers, hoping that’ll be enough to make a connection. Spoiler: it’s not.

Even if you’re writing a blog post or product description, weave a narrative into it. Create a scenario your audience can relate to. For example, if you’re selling a productivity app, don’t just list its features—tell a story about how it saved someone’s sanity during a crazy workweek. When people see themselves in your stories, they feel connected. And that connection turns into trust, which turns into engagement.

4. Be Vulnerable

Here’s a little secret: you don’t need to be perfect. In fact, showing vulnerability can make your content even more relatable. People connect with real emotions, struggles, and challenges. If your brand has had a tough day or learned something through failure, don’t be afraid to share that with your audience.

When you’re honest and authentic, your readers will appreciate it. They don’t expect you to be perfect—they expect you to be real. And when you let down your guard, you invite them to do the same, creating a deeper connection with your audience.

5. Ask Questions and Invite Feedback

A conversation goes both ways, right? The same should be true for your content. Don’t just talk at your audience—engage them. Ask questions. Invite them to share their thoughts or experiences. When people feel like they’re part of the conversation, they’re much more likely to engage with your content and keep coming back for more.

For example, if you’re writing a blog post about small business challenges, ask your readers: “What’s the biggest hurdle you’ve faced as a business owner?” This encourages interaction and creates a sense of community. It also gives you valuable insight into your audience’s thoughts, making it easier to create content they’ll love.

6. Make It Visual

Humans are visual creatures. While we’re talking about humanizing your words, don’t forget that pairing your content with strong visuals can take it to the next level. Whether it’s infographics, images, or videos, incorporating visuals makes your content more engaging and easier to digest.

No one wants to stare at a wall of text (unless they’re reading a novel, maybe). Breaking up your content with visuals keeps your readers’ attention and makes your points more memorable. Plus, a picture can sometimes convey emotion and personality in ways words can’t.

We get it! Writing engaging, humanized content takes time and effort. We specialize in crafting content that sounds like it was written by a real human (because, surprise—we’re humans too!) and resonates with your audience. No more robotic writing. Just authentic, engaging material that keeps your audience coming back for more. Why not give them something that feels real? 

Shoot us an email at contact@deeplevel.biz, and let’s bring your content to life.