Does your company page look emptier than an office during the pandemic? Or perhaps more boring than a Sunday with the in-laws? You've heard LinkedIn is great to attract new clients and all, but... how are they going to be attracted to anything if you either don’t post, or post unattractive or irrelevant content?

Well well well… that’s the thing. You need to post. Easy peasy, right? Yes and no. Let’s talk about some of the stuff you should be doing to get more followers and visibility on LinkedIn.

1. Post Regularly with Engaging Content

First things first, you need to post regularly. But not just anything—your content should be engaging. Identify your target audience and think about how you can provide them with value and entertainment. For example, if your potential clients are office managers, share tips on productivity, funny office anecdotes, or insightful industry trends. Give them a reason to actively follow and engage with you.

2. Optimize for LinkedIn SEO

LinkedIn has its own SEO game. Use relevant keywords in your company description, posts, and job titles. This helps your profile show up in relevant searches. Think of it as talking directly to LinkedIn’s algorithm, whispering sweet keywords it loves to hear【14†source】.

3. Use Hashtags Wisely

Adding hashtags can boost your content’s reach, but don't go overboard. Stick to three to five relevant hashtags per post. Too many hashtags can actually hurt your visibility, making your content look spammy.

4. Engage with Trending Topics

Keep an eye on trending topics in your industry and join the conversation. Comment as your company on popular posts. This can draw attention to your profile and get you noticed by a broader audience.

5. Utilize LinkedIn Features

LinkedIn is packed with features to make your content pop. Use posts, polls, carousels, newsletters, and articles to keep things interesting. Diversifying your content types can keep your audience engaged and coming back for more.

6. Mix Up Your Media

Variety is the spice of life, and LinkedIn is no different. Use a mix of images, GIFs, videos, carousels, and plain text to keep your content fresh. This not only grabs attention but also caters to different audience preferences.

Bonus Tip: Boost Your Best Posts

After you've been posting for a while and tracking your metrics, you’ll notice which posts perform better. Consider boosting these high-performing posts. Boosting means paying LinkedIn to show your posts to a larger audience. It’s a great way to get more eyes on your content without starting from scratch every time.

Conclusion

In conclusion, you can boost the visibility of your LinkedIn company page by engaging in meaningful conversations and creating compelling content. Content is a powerful tool not only for attracting new clients but also for nurturing existing prospects, maintaining a regular presence in their lives. The key is to start—most people don’t, so you’ll already have an advantage. Then, continue—most people don’t persist, so you’ll gain an even greater advantage.

In all seriousness, content creation is a long-term strategy. What really counts is consistently releasing quality content over an extended period.

If you're eager to dive in but have questions or if you're considering hiring someone to manage this for you, why not have a chat with me? I'm here to help your LinkedIn presence bloom.

Get in touch at desiree@deeplevel.biz for more info.

PS: And no, I don’t think you’ll die if you try to post more often on LinkedIn. You might end up with a backache though.