So, you’ve decided to take the plunge and hire a ghostwriter. Smart move. But now you’re staring into the abyss of endless portfolios, wondering how the heck you’re supposed to find someone who can channel your inner voice.

Have no fear. we’re about to spill the tea on how to find a ghostwriter who’s less "Casper the Friendly Ghost" and more "Patrick Swayze in Ghost"—someone who’ll sweep you off your feet and make your content sing. 

The Mind-Meld Test

First things first: You need a ghostwriter who can read your mind. Okay, not literally (that would be Charles Xavier’s department), but they should be able to grasp your vision quickly.

How to spot them: Look for someone who asks probing questions about your brand, your goals, and your (hopefully not) secret love for pineapple on pizza. If they’re nodding along and finishing your sentences, you might have found your content soulmate.

Red flag: If they’re more interested in talking about their “process” than understanding your needs, run for the hills. You want a mind-reader, not a mind-numbing experience.

The Chameleon Factor

Your perfect ghostwriter should be able to adapt their writing style faster than a chameleon changes colors. One day they’re writing a sassy social media post, the next they’re crafting a professional white paper that could make even your accountant freeze in awe.

How to spot them: Check their portfolio. If it’s more diverse than Netflix’s content grid, you’re on the right track. 🎨

Red flag: If all their samples sound exactly the same, regardless of the client or industry, it’s a no from us, we’re afraid.

The Deadline Diva (or Divo)

In the world of content, deadlines are like that friend who always shows up to the party way too early—annoying, but necessary. Your ghostwriter should treat deadlines with the reverence of a religious experience. 

How to spot them: They’re the ones asking about timelines before you even mention the “D” word. They probably have a calendar embedded in their iris.

Red flag: If they’re vague about turnaround times or tell you they “work best under pressure,” prepare for a lot of late-night panic attacks.

The Feedback Whisperer

Constructive criticism should be your ghostwriter’s love language. They should be able to take your feedback and turn it into content gold, not turn into a sulking teenager.

How to spot them: They actively ask for feedback and treat your input like it’s the holy grail of content creation. 

Red flag: If they get defensive faster than a UFC fighter, it’s time to ghost your ghostwriter.

The Industry Insider

While your ghostwriter doesn’t need to have a Ph.D. in your industry, they should be able to talk the talk. You don’t want someone who thinks B2B stands for “Back to Back” or that SaaS is just a sassy misspelling.

How to spot them: They drop industry lingo like it’s hot and can explain complex concepts in a way that doesn’t make your brain hurt. 

Red flag: If their eyes glaze over when you start talking shop, or worse, they start nodding enthusiastically while clearly having no clue, it’s a hard pass.

The SEO Sensei

SEO is the secret weapon of content combatants, today. Your ghostwriter should know how to seamlessly integrate keywords without making your content sound like it was written by a robot with a bad case of hiccups.

How to spot them: They casually throw around terms like “meta descriptions” and “alt text” like they’re discussing their favorite meal.

Red flag: If they promise to get you on the first page of Google by stuffing more keywords into your content than marshmallows in a game of Chubby Bunny, swipe left.

So, What’s Next?

Finding the right ghostwriter is like finding the perfect dance partner. When you've got the right one, your content waltz will be so smooth, so uniform, that your audience won't be able to tell where you end and where your ghostwriter begins.

Finding this unicorn of a wordsmith can be harder than trying to eat soup with a fork. That's where we come in.

If you're toying with the idea of handing over the ghostwriting reins to a pro, get in touch with us at contact@deeplevel.biz. Let's make your content so irresistible, your competitors will be green with envy.

What say you? Shall we dance?

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