When creating content, there's just one unforgivable sin: being boring.

Creating content that doesn't suck on LinkedIn is crucial. If you're boring, people won't remember you. Here’s how to keep your audience hooked:

Principle 1: Make Them FEEL Something

Don’t just be interesting or smart. If your posts don't make people feel something, they won't remember you. It doesn’t matter what emotion you pick—anger, happiness, sadness, whatever—just make them feel. It’s backed by science: emotions play a big role in memory. You want a reaction, positive or negative. Controversy works too, just saying.

Principle 2: Educate and Entertain, But Mostly Entertain

Your posts should aim to educate and entertain. If you have to pick one, go for entertainment. Like Walt Disney said, “I would rather entertain and hope that people learned something than educate people and hope they were entertained.” So, tell a story, crack a joke, share a meme. People remember fun stuff.

Principle 3: Don’t Sound “Selly”

We all want to sell our stuff, but don’t be that annoying salesperson. Be helpful, offer value, and avoid sounding desperate. No one likes a walking sales pitch. Be genuine, help out, and let your offers come naturally.

Principle 4: People Are Selfish

People care about themselves more than you. Make it clear what they’ll gain from your content. Whether it’s knowledge or a laugh, give them something valuable. Ask for their opinions or comments—they love talking about themselves. And remember, if you’re someone important, successful, or just attractive, people will pay more attention. Use it to your advantage.

Principle 5: Don’t Fancy the Fanciness

Use simple, everyday language. Write like you talk. You’re not trying to win a poetry contest. Keep it clear and straightforward. Metaphors and other fun stuff are okay, just don’t overdo it.

Conclusion

Now you know how not to be boring. Aren't you glad?

By the way...

If you’ve got stuff to say but no time to write it down, let me help. I’m a Ghostwriter (boo!).

Get in touch at desiree@deeplevel.biz.

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